ST BART’S | Say G’Day Campaign
AERIAL SERVICES, MARKETING CAMPAIGN
About the project
Sky Perth was privileged to play a key role in the Say G’day campaign, an initiative designed to raise awareness for homelessness by St Bart’s, illuminating 22 iconic buildings across Perth CBD in blue. This visually striking display aimed to highlight the importance of supporting vulnerable members of our community while uniquely showcasing the city’s skyline.
The project brought together various stakeholders, including government bodies, healthcare institutions, and prominent companies, united under a common goal. Participating organisations included Main Roads WA, Optus Stadium, Development WA, WACA, Brookfield Properties, Chevron, QV1, and Woodside, among others.
Sky Perth’s team used advanced drone technology to capture breathtaking nighttime aerial footage, working under strict regulations. The team obtained special permissions to operate drones at night, demonstrating our expertise in navigating complex operational environments while ensuring safety and compliance.
22
22 iconic buildings across Perth CBD in blue.
6+
Over six hours to cover all the locations from Joondalup to Perth CBD
4
Different cinema drones, from DJI Inspire 3 to DJI Mavic 3 Pro Cine.
BEHIND THE SCENES
Achieved Goals
with this project
Sky Perth successfully achieved several key goals with this project:
- Raised Awareness for Homelessness: The Say G’day campaign successfully drew attention to homelessness, using illuminated city landmarks to create a memorable and impactful visual statement.
- Seamless Nighttime Operations: Sky Perth showcased its proficiency in managing challenging drone operations, adhering to stringent safety and regulatory guidelines for nighttime flights.
- Collaborative Success: The project united 22 buildings and a wide range of organisations—from City of Perth to Main Roads — in a joint effort to highlight a significant social issue.
- Citywide Participation: Iconic locations such as Elizabeth Quay, Matagarup Bridge, and Optus Stadium lit up in support of the campaign, demonstrating strong community and corporate engagement.
Sky Perth is proud to have contributed to such a meaningful cause, and we look forward to continuing our support for the campaign as it grows in 2025.
