About the author : Rodrigo Branco Matsumoto
Meet Rodrigo, our chief remote pilot here at Sky Perth, where he's been transforming aerial videography into captivating stories for over eight years. At the heart of Rodrigo's work lies a profound passion for both the art of flying and the art of storytelling. This combination has led his work to be featured on platforms like Netflix, Stan, AppleTV+, Paramount+, Disney+, SBS On Demand, and even internationally with ZDF in Germany.
Rodrigo's aerial videography and photography journey is a testament to his dedication to mastering this unique craft. From capturing the vast beauty of Australia's landscapes to the dynamic energy of urban life across the globe, his work offers viewers a fresh, sky-high perspective. It's not just about the technical expertise of handling a drone; for Rodrigo, every flight is an opportunity to tell a story, to reveal the unseen, and to share a new viewpoint with the world.
Renowned for his collaborative spirit and innovative approach, Rodrigo brings more than technical skills to every project at Sky Perth. Whether working on a documentary, a TV series, or a bespoke project, his focus remains on creating visuals that resonate deeply with audiences. His commitment to quality and ability to capture the heart of a story make him a skilled pilot and a storyteller of the skies.
Do you want to know more about Rodrigo? Check his website: rodmatsumoto.com
Chaos can be intimidating, but some of my creative ideas emerge when everything feels messy. It might seem surprising, but there’s magic in the unpredictability, and recent advances in artificial intelligence (AI) are actually proving this. AI is constantly learning from a sea of chaotic data, finding patterns, making connections, and sparking ideas that we may not have noticed on our own. In a way, AI is teaching us that creativity thrives in the unexpected.
Personally, I’ve noticed this pattern in my work at Sky Perth. We dive into large projects that often feel overwhelming at first, from complex designs to balancing ever-evolving client needs. But those “messy” stages, where ideas collide, change, or even seem to go nowhere, are often where the best solutions emerge. There’s something about letting go of rigid expectations that allows creativity to take flight.
I remember one project where I was juggling so many ideas that I thought I’d never land on one clear path. It wasn’t until I stepped back and let things flow a bit more organically that the final vision came together better than anything I could have planned in a linear way.
So, how can we harness this creative chaos in our own lives? Here are a few things that have worked for me:
- Embrace the Unknown: Sometimes, our natural reaction to chaos is to try and control it. However, when it comes to creativity, allowing some freedom can be helpful. Instead of shutting down uncertain ideas, explore them. AI algorithms do this by following unexpected data patterns, and we can do it by simply giving our “wild” ideas a little more room to grow.
- Change Your Perspective: When feeling stuck or overwhelmed, a change of scene or a new source of inspiration can be incredibly effective. At Sky Perth, we sometimes take brainstorming sessions out of the office, finding fresh insights by stepping into different surroundings. Try something similar; even a walk outside can shift your focus enough to see new solutions.
- Let Go of Perfection: Creativity doesn’t usually flourish under rigid expectations. One of the hardest things for me was learning to accept that not every idea needs to be perfect from the start. Take small steps, experiment, and don’tbe afraid of scrapping or reworking your approach. AI is constantly refining itself through trial and error, and in many ways, we should do the same.
- Reflect and Recharge: After working through chaos, give yourself time to reflect on what you’ve created. Celebrate the insights that came from disorder. For me, looking back on what we’ve accomplished at Sky Perth often gives me a fresh boost of energy and sparks new ideas for the next project.
It’s natural to crave order, but creativity lives in that unpredictable space between structure and freedom. Embrace it. Lean into it.
When I look at how AI and other innovative fields approach problem-solving, I’m reminded that sometimes the best way to create is to let things get a little chaotic and see where it leads. You may just surprise yourself with the brilliance you discover.
